Facts & Findings

Pickle topic:

Susan Thomas: Asda refill trials

Published:

May 1, 2022

https://www.linkedin.com/posts/susan-thomas-07bb3b2_asdasustainable-refill-activity-6922485519692013568-pFn9/

Susan Thomas: Asda refill trials

Key finding

Key barriers

to customers embracing the refill system

"Those barriers are really all related to a natural fear of trying something new: What if I do it wrong, or spill it all over the floor? Am I allowed to bring my own container or do I need to buy yours every time? How much is it going to cost, and will it be cheaper than my usual packaged line? Is it really worth the effort?"

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The success of a refill system

relies on educating customers

"Beauty Kitchen is doing a fabulous job of educating their customers about the importance of plastic packaging reduction and shifting out of single-use packaging. They credit that educational process with the success and the acceptance of this program by their customers.”

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Beauty Kitchen

has designed and implemented an effective packaging refill system

“Beauty Kitchen has developed a really exciting program called “Return, Refill, Repeat”, which is a packaging refill system. They have designed their packaging to support the system, made from aluminium and glass jars and bottles. They're making it possible to move away from single-use packaging and promoting refilling of packaging, which is high up on the hierarchy of sustainable packaging strategies.”