Facts & Findings

Pickle topic:

COVID-19 and Similar Futures

Published:

June 19, 2021

Gavin J. Andrews, Jamie R. Pearce, Jane P. Messina, Valorie A. Crooks

Springer International Publishing

https://www.google.com/books/edition/COVID_19_and_Similar_Futures/Axg0EAAAQBAJ

COVID-19 and Similar Futures

Key finding

Hygiene in the time of Covid-19

has seen an increase in packaging and a drop in recycling

‘On the negative end of the balance sheet, the pandemic has also seen the suspension of recycling programs, plastic bag bans, reusable bags, and coffee cups… Fear of infection transmission has reduced public appetite for bulk food items… and unpackaged fresh produce and conversely has increased demand for prepackaged food items.’ (216)

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your internal processes

Whatever systems your packaging fits into, you can take steps to track and ensure that the systems are working properly. If you find they aren’t functioning as well as they could, identify the pain points and work to reduce them. Reliable data is invaluable here.

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Help your customers

change their behaviours and give clear directions

Clear communication to customers about what to do with the packaging after they use it will help to make your chosen packaging system more effective in practice.

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Upstream Innovation

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Getting out of this Pickle

Step back and ask yourself these questions:

What were the reasons for choosing a certain set of materials, a supplier, or a system? Do the reasons for these decisions still stand, or is there room to move? What aspects of your current packaging are the most environmentally costly? What aspects are the simplest to improve? Are there components in your current packaging that could be removed altogether?

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The success of a refill system

relies on educating customers

"Beauty Kitchen is doing a fabulous job of educating their customers about the importance of plastic packaging reduction and shifting out of single-use packaging. They credit that educational process with the success and the acceptance of this program by their customers.”

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Beauty Kitchen

has designed and implemented an effective packaging refill system

“Beauty Kitchen has developed a really exciting program called “Return, Refill, Repeat”, which is a packaging refill system. They have designed their packaging to support the system, made from aluminium and glass jars and bottles. They're making it possible to move away from single-use packaging and promoting refilling of packaging, which is high up on the hierarchy of sustainable packaging strategies.”